Email marketing is a powerful digital marketing strategy that involves sending emails to a targeted audience with the goal of promoting products, services, building relationships, or driving engagement. It remains one of the most effective and direct ways for businesses to communicate with their customers.

Email marketing is a versatile and cost-effective tool for businesses to connect with their audience, nurture leads, and drive conversions. When executed strategically and with a focus on delivering value to the recipients, email marketing can be a powerful asset in the overall marketing strategy.