Near about 10 million people are online every hour in the social media sites like facebook, instagram, twitter, youtube etc. So to reach a higher amount of users in less time ” pay per click ads ” strategy are used. In this facebook, instagram, twitter, youtube and google are paid some amount of money to showcase their ads or image or video or website to the online users. 

So  basically Pay-Per-Click (PPC) advertising is a crucial component of digital marketing where advertisers pay a fee each time their ad is clicked. It’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. PPC ads appear on search engines, websites, and social media platforms, and advertisers bid on keywords or placements relevant to their target audience.